.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech start-ups, the moment adapted to getting billions in equity capital each year, have actually reared almost $360 million until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a years, every Crunchbase information. That stagnation is because of market saturation, heightened governing tensions, and financial uncertainties.ADWEEK talked to five VCs who remain to invest in adtech providers, even with these problems, about what they are actually searching for and also what they stay clear of. Perhaps unsurprisingly, these financiers are targeting possibilities in privacy-focused technologies as well as industry-specific areas like hooked up television.